There's considerable dialogue going on between those sectors. In fact, in many cases when we were looking to be more energy efficient in our processes, we were looking to benchmark our activities against the oil sands companies because they were leaders in being energy efficient in their operations. And yes, their numbers go up because of the absolute growth in investment in this industry.
This brings me to a point that I would have responded to an earlier question, in the sense that although within the sectors and subsectors we may well be ahead of our Kyoto targets in some areas, we're challenged, even though we're energy efficient in others. The reality is that Canada cannot get to that point without engaging consumers, each one of us, in our individual choices day to day. That's going to be a longer process of both educating the public in those individual choices they make and incenting the public with respect to public transportation, the automotive sector, with smaller cars, being more energy efficient, alternative fuels, you name it. That's just part of the reality that we deal with.
We have oil sands members. We have iron ore pellet plant members. We have smelting, refining. Canada has always wanted, in the development of its resources, to go as far down the value-added chain as it possibly can in creating jobs and getting into the semi-fabrication and manufacturing area to capture the best out of our resource base. You have to understand that this first process of going to metal or to pellet plant and into the steel are the most energy costly of all the steps in that process, so we need energy, as Dan has indicated. We took it for granted for a long part of our history that this energy was available and everybody was facing the same costs, but we need to be much more efficient in our use of that.