The gasoline infrastructure is in place and it's widespread. We have, in the foreseeable future, a dependence on gasoline, but if you can get upwards of a 66% reduction in greenhouse gas emissions by putting infrastructure in place for something like ethanol, particularly cellulosic ethanol, why wouldn't you want to consider that? What's the real objective here? It's to reduce greenhouse gas emissions.
So you have an existing infrastructure. We're not asking every station out there to convert to ethanol. We're saying fleets are a classic case, because everybody has to come home at night to refuel. So you have one refueling place, but you can get all these vehicles on the road and have some real material reductions there.
In the United States, for instance, they're concentrating on independent gas stations. The big brand names don't seem very interested, so car companies are going to the independents and—guess what—there's uptake. But they're providing some support to those stations to put in place maybe at least one pump.
So, no, we're not looking for massive conversion of the infrastructure. We're looking for selective, centralized infrastructure—for fleets, for instance—and some progressive evolution of an infrastructure in terms of retail. We have ethanol, particularly cellulosic; and we have Iogen, for instance, in the city of Ottawa, which is a front-runner in this. Guess what? We suspect their first plant is going to go to the United States. I think we're missing a huge opportunity here, particularly when we have over 300,000 of these vehicles now on the road and running on gasoline, not cellulosic or ethanol. It's missed opportunity.
I'm not sure you still have to make that selection. All we're saying is, in terms of vehicle technology, don't pick winners and losers. Look to some infrastructure opportunities such as I've just described.
Ultimately we could see developing countries and developing economies—and everybody looks to China—maybe actually leapfrog some of the technologies. They might, just like they did on telephones, skip all the telephone lines and go directly to cellular. Maybe they'll leapfrog and go directly to a hydrogen fuel infrastructure.