We may need to rebrand.
But we have submitted to the committee a copy of the licence that online music services such as iTunes are required to pay to authors and publishers in order to make copies. And we've highlighted on the first page of the levy the part that says, “(1) This tariff”, which is a payment to rights holders from online music services, “entitles an online music service and its...distributors (c) to authorize consumers in Canada to further reproduce the musical work for their own private use”.
When consumers buy songs for iTunes, they're already paying for the right to move them onto their iPod. So the levy would actually require those consumers to pay twice, once when they buy the device and then again when they pay to use it.