I believe that everything that can be done must be done.
I'll give you an example. We distribute films in Spain. In that country, there is a certain laxist attitude and, consequently, DVD distribution is non-existent. The measures that were subsequently introduced arrived too late. In other countries, like here, there has been more significant protection in this regard, and that's why this market exists.
I think there are some things that can be done and that we must do them. It's true that there will always be piracy, but it shouldn't represent $1 billion of direct sales lost a year. We absolutely have to reduce that figure and do everything so that people don't feel Canada is a place where you can do that easily. The Canadian public must understand that this is not a legal act and that, by doing it, you're affecting Canadian creators.