The Hurt Locker is an example of a film.... We don't have exact percentages yet, and maybe the Ipsos study is going to reveal those numbers, but our members have believed for some time that the damage due to piracy is more than 10%. It is maybe 20% of the film's total revenues. There is no way to accurately know that. In the case of The Hurt Locker, the film had been on the market for a long time because of the type of distribution pattern that it followed, so people are aware of its being in theatres for months and months, and a significant percentage of people are now watching it illegally.
On February 17th, 2011. See this statement in context.