Our artists are a huge part of what “brand Canada” is. Countries are always looking to differentiate themselves from other countries. There's mass competition. We buy German goods because we know if it's made in Germany it means it's.... When people think about Canada around the world, they think of people like Loreena and Maïa. They're a huge component of brand Canada. I don't think we take enough cognizance of that. I don't think we do enough to protect them. I don't think we care enough.
This legislation, coupled with sensible, reasonable changes will, I think, provide the market framework that will enable people like Maïa and Loreena, and J.P.'s grassroots people with a guitar and a song on the way in the front door.... We talk about “made in Canada” solutions. Well, nothing's going to get made in Canada if we don't fix this up and impose some rules on the marketplace.
We love the new technologies. We love them. But we need to have some rules.