Different automation systems that we use, different computers, format the music differently in the way they compress it onto the hard drives. They might send it in a format that is not compatible with the automation system the radio station is using, so we have to transfer it from MPEG, for example, which is a compression format, to MP3, which is a different compression format, in order to put it in our system.
This goes back to the point that Ms. Lavallée was mentioning about the value of this. I know that if we asked record companies to send music to us in MP3 format, because we use MP3 format in our system, and we want them to upload it to our server directly, they would be more than happy to do that because they want us to play the music.
The record companies, the record representatives, and many of the artists come to our radio stations. They're asking us, and in some cases pleading with us, to play their music, especially new artists. They want to get it on the air; what do they have to do to get it on the air. They'll get it to us in whatever format we want.
The issue here, the mechanical issue, is just downright silly. It's a silly thing to say that we should pay more just for the reproduction of it. If it's an issue of the artist wanting to get more money, that's a separate issue. That's a separate copyright issue. This is like a loophole to try to get more money just because some people think that radio is doing well right now.
I've owned this radio station since 1975. When I started, I was paying 3.2% in royalty fees. I was receiving music through CD, and sometimes it was still even on records. Today I'm paying close to 9% of my revenues for it. I keep on hearing that profits are up because of efficiencies. Profits are also up because we've been better at marketing to advertisers and getting advertisers to use radio as an effective medium.
Again, there seems to be the notion here that two wrongs make a right, and it's just not right. The principle of this is not right. That's what doesn't sit well with broadcasters. We think the music industry is great. I personally have a great relationship with them, as do most radio operators. We know that we need each other. We want them to get their fair share, all of that, but this is just downright silly.