There are markets that are served in British Columbia. I have access to talk to the managers on a regular basis in my capacity with British Columbia Association of Broadcasters, and some of those markets and some of those operators struggle. This money is important. These are broadcasters that are operating on the fringes of the coastline of British Columbia, serving the communities that they're in, the classic radio station set-up with the morning guy. He does the morning show. He puts on a tie and goes and sells advertising. It's that kind of an operation. They play the music that the community produces on their radio stations.
On March 3rd, 2011. See this statement in context.