Mr. Rafferty, thank you for your question.
I'm glad to hear that you're from northern Ontario and understand some of the realities of what broadcasting is, and living in those sorts of communities.
Absolutely, and let me see if I can give you a tangible example. Haliburton Broadcasting has a radio station in Timmins, and it has its challenges. We have a technical challenge with our transmitter. We need to spend more money to increase the radiated power coming out of that transmitter. That's a hard cost to us. We don't have a live body on the afternoon show. Our competitors do. That's our problem. We recognize that, but we have to fight to do that. Right now the margins are so tight there that we can't afford to do that.
We are talking real dollars here, and to answer your question, that kind of exemption from this right, which is a duplication of all these other tariffs we'll be paying, absolutely will have an effect on our service in those communities. That is without a doubt.
We just were lucky enough to receive a licence for a new operation in Barry's Bay, Ontario. This is a radio market that has never had a radio station. We're going to go in there. We're not going to make a lot of money. We're going to try to do the best we can, but we're going to be in there, putting some bodies in there, creating jobs, and creating a connection to the community, providing all the things that radio does best: community service, fundraising for the charities, and we're going to reach out to the artists in that community and promote them. That is a hard cost to us.
Now, the other thing is that we're going to be playing music. So guess what happens? The music industry is going to get some more money because we have this new undertaking in Barry's Bay. But that's the reality of small-market radio.