That's the value of the people who are on the air. It's not just the music that has value; the hosts also have major value. You have to take that into account. Radio programs or stations often have good ratings not because of the music, but because of the hosting. I'll give you a good example. Paul Arcand's program in Montreal has the highest rating at his station. There's no music; there's just talk. Music isn't the only thing that has value; spoken content is very important as well.
On March 3rd, 2011. See this statement in context.