It's absolutely essential that creators get to make those choices, but copyright also sets some limits on some of those choices—limits in the sense that there are exceptions. There are user rights that I, as a creator, don't have the right to stop someone from exercising. That's what that balance is all about. Of course I get to choose the business model and I get to choose the publisher that I use. I get to choose a range of different things, but at the same time, once someone has purchased this work or has accessed this work in an appropriate fashion, they have a range of rights that kick in as well, so when we're talking about striking an appropriate balance within copyright, that balance also includes respecting both the creators, who are creating, and at the same time the rights that the users have, and the limitations, at times, that exist for some of those creative rights.
On December 1st, 2010. See this statement in context.