First of all, we expect them not to pay as much for the second copy, a very small percentage of what they originally paid for what they purchased. So we do expect them to pay a bit, not as much, but to pay nonetheless, because every single copy generates value. People wouldn't be doing things if they didn't receive value from the things they do. That's what our economy is based on. It's value paid for value received.
So when people make a copy...they listen to the CD at home, they make a copy onto their iPod that they can listen to at the cottage, in the car, while jogging. They're enjoying music under different circumstances on a different device. As our research has shown, the Canadian public is quite open to artists being compensated for copies made of their work. So this whole issue that people somehow will rebel is false.