They are. But what's very interesting, and I think it's important to underscore this, is that for certain business models and forms of content distribution for membership, they're absolutely integral and essential. There are other circumstances when our members won't use TPMs, particularly when they're trying to promote a show and they want to use different vehicles of content distribution to do that.
What's critical for our membership is that we have the choice to use them or not. That's what Bill C-32 enables our members to do.