I think on the Chinese side there's a broad understanding that we're a resource-based country, a country that's been very helpful. But it's about making sure they understand the depth and breadth of who we are and our capabilities, I think, are areas where that's the case. And why do we believe in human rights the way we do? It's one thing to say it, but why is that the case? What's our history on that front? It's more the whys of how this works.
There are some Canadian study centres in a number of the universities. I think, by the way, we need to fund them more because we need to have more Chinese academics writing about Canada, not Canadians writing about Canada in China, and there's an appetite for it. But we support it. So those are the stories we need to get across.