First, you must acknowledge that this issue affects all departments and all areas of society and that there must be an active, not passive, education program.
Right now, the Canadian Centre for Cyber Security is providing some great information. The information is available on a website, but it isn't actively being shared in the field. Even information technology professionals don't know that the information exists yet. I've had to speak to clients and institutions about this.
The more actively the government shares this knowledge, the more directly it will help the public.