Thank you.
I thought I would introduce myself. I'm speaking more as an individual than as a member of my firm, although I think it's beneficial to understand where I'm coming from, which is from the perspective of my investment career and Honeytree today.
I will share that I spent the first years of my investment career working in positions that provided me with a broad understanding of the investment industry, working on the brokerage and capital market side of the business as a licensed adviser and as an institutional trader as well as a retail trader. I worked in the asset management world and portfolio management and operations. This was in the late nineties.
In the early 2000s, I started to look for something that would provide me with more purpose. That's when I started to learn about ESG. At that time, I had applied for a job with what is now one of the leading ESG research providers, Sustainalytics, which has recently been purchased by Morningstar. I spent nine years there, working with pension plans, foundations, endowments and asset managers, helping them to understand the benefits of ESG as well as how to integrate it or consider it in their processes.
I then moved to MSCI, which I think you might be familiar with. I spent five years with them. They were very involved in building up the ESG part of their business in conjunction with their passive index development as well as their risk management platforms. They were looking to expand their index capabilities in relation to various investors who wanted to align with ESG within that passive index context.
After the 14 years of combined time at these two leading ESG research and analytics firms, I developed a real understanding of how asset owners and asset managers consider and integrate ESG. When I started my own asset management firm, Honeytree Investment Management, I was very aware of some of the shortcomings in the ESG space and wanted to create something that would be a bit different.
I also went from the passive world right back into the active, which is the wrong direction for most of the world. Our approach is a bit different from how I was seeing things being done in the past.
To step back, I would say there are three main reasons that investors are interested in ESG, and they're often overlapping. For me, one is that you want to align your values, whether they are institutional values or personal values. Two, you want to make the world a better place. Three is financial performance. As I said, they're often overlapping. I will mention the fourth, which is when government gets involved and there is a forced nature to having to consider ESG whether you care about it or not.
It's in the context of those first three reasons that Honeytree was born. I would explain that our approach to investing is that we believe long-term performance is inextricably linked to making a direct, positive impact on a range of stakeholders. That includes the environment, employees, supply chains, customers and society as a whole.
This is our thesis of responsible growth, which is the idea that stakeholder-governed companies are more purpose-driven, provide more positive impact and ultimately deliver better long-term performance.
As part of this investment approach and this thesis, we are taking a very select approach to how we invest, and we have industries that we avoid. We also look for positive thresholds that companies can meet, obviously on the financial side of the equation, but also including environmental and social considerations.
I'll make it very easy for you here. We avoid dictatorships, so—