I'll just build on my colleague's comments.
Our sector looks at investment. The soybeans used in tofu today, in Japan, started more than 10 years ago here in Canada. It takes a long time to develop a specific variety of soybean that will provide value to our customers.
It's about providing value not just to our customers but also to our farmers. Look at value-added, food-grade soybeans, for example, which give our farmers 30% more per acre relative to the conventional or commodity alternative. There is long-term relationship value when a customer tells the industry what they're going to need in 10 years, and the industry invests and delivers on it. This speaks to the importance of long-term thinking.