We're large proponents of the Indo-Pacific strategy and the Indo-Pacific Agriculture and Agri-Food Office. That part of the world is not transactional when they do business. Trade is built on long-term relationships. Western Europe, North America and even parts of Central America are transactional. When you get in the Indo-Pacific, these are about long-term relationships.
For us to do that, we've now established this office. We have a five-year funding commitment from the federal government. Five years is not long enough to build deep, meaningful relationships. If we truly want to expand and diversify our markets, we need Canadian experts, we need Canadian industry and Canadian parliamentarians in market not once a year but multiple times a year to continue to build those relationships. As they are not transactional, they are deep and built on long-term relationships.