As my colleague Mr. Innes said, it's about knowing your markets, knowing what they want and knowing why they're coming to Canada. In Canada, we don't often have a price advantage. We have high quality. We certainly have a reputation for food safety and excellence in food products, but Canada's not the cheapest country to produce agriculture in. We have a high standard of living. We have high costs. It's about knowing what your markets want.
As my colleague Mr. Harvey said, increasingly, the questions our colleagues around the CAFTA table get asked by importers is this: “You have the product and you have the quality, but will it be here on time?” That comes down to infrastructure, whether it's rail, ports or vessels. Knowing what your markets want but not delivering on time is becoming an increasing problem for Canada's global reputation.