It certainly comes down to federal-provincial collaboration. Many of the provinces have trade offices around the world.
I think it's knowing what any particular market wants and what those issues are. Some of them are political. Some of them are technical. Developing countries often look to countries like Canada to help them walk through why our country is not a concern for this pest or this pathogen.
It takes long-term, concerted effort. For those for which we have an FTA, Canada must make sure that its counterparts follow through on the spirit of the agreement. If it says “may” and they're interpreting “shall”, you have to hold them accountable for “may”.