The main reason the market is increasing is that the number of people on the planet is increasing and the number of people on the planet who are eating better, who have moved into the middle class, are moving into the middle class or are moving up the chain is increasing. As was mentioned, there's a lot more protein but more calories in general and higher-quality calories.
In terms of competitors, we already talked about the U.S. and Australia. I'd also mention countries like Brazil and Argentina. The big agri-food exporters are countries that have a lot of land and have a lot of water. South America produces a lot of products that compete with ours globally.