One reason I asked the question is that I have a bill in Parliament—we'll be debating it on Friday and voting on it next week—around pandemic prevention and preparedness.
If you read any of the evidence around pandemic prevention and reducing pandemic risk, we have to address some of the unsustainable practices and the spillover risks around animal proteins and the increased demand for animal proteins. Obviously, your product helps to address that, at least in part.
In the course of that debate on the bill recently, a Conservative member suggested that, “Alternative protein is just a far-left dog whistle that means crickets”. That's a sitting member of Parliament. That's not a far-right conspiracy theorist.
What would you say to someone who says that alternative protein is just a far-left dog whistle that means crickets? Your product isn't a far-left dog whistle that means crickets—I don't think.