Thank you for the question.
It's a difficult one.
Our sector is so fragmented and diverse, and with so many different species, that it's very difficult for us to come together to have a national marketing campaign, much like you see with milk, chickens or eggs. We're not supply-managed either, so we don't have a marketing levy that supports the marketing efforts.
Sometimes we rely on partnerships with some of the retailers to promote domestic products. Metro has a big presence in Quebec and markets Quebec products—you know, like produits d'ici.
When I see those flyers and in-store, I'm proud of them. We need more of that, but it's a whole supply chain issue.