Yes, we do have a variety of different products—for example, clams, whether they be Arctic surf clams in the east or geoducks in the west. We need to have more promotions of those products so that Canadians can taste the great seafood that we have across all of the different species.
We had a national marketing campaign over the last two years to promote the variety of species. The website is still live. It's chooseseafood.ca. “Smarter Meals Out of the Blue” is the tag line. We profiled a number of different species to Canadians, largely millennials in large urban centres because that allowed us to get the most efficiency with the dollars we had available.