That is certaintly a good way to look at it. When we consolidated the services, we announced the creation of an integrated sports service. We are therefore in the process of rebuilding it, for all of the services. To be honest, we had dropped several franchises and were operating somewhat outside of the group. And so we decided to recreate a sports branch, which would bring together all of the people working in sports, that is to say some fifty people at Radio Canada.
As far as the right to broadcast FIFA is concerned, I must say that this is really good news, as much for Radio Canada as it is for CBC, for several reasons. First of all, this interests more and more Canadians. It has the enormous advantage of interesting Canadians of all origins. Currently, if there are any sports that bring people of all kinds together, it truly would be those represented by FIFA. We are, of course, extremely happy to have acquired that franchise. Within the sports service, people were of course extremely happy.
The French service is, for us, a starting point. We do indeed wish to build up a franchise that will centre on FIFA, on amateur sport and on sports news. Soon, we will announce the main strategic directions the new sports service will take, but I can tell you that it is already taking shape. Those who are watching us are beginning to have some understanding of what what this strategy will be; it will also be based on amateur sport.