The quick answer is that it isn't conventional radio. It's true there is a 35% content level on a certain category of the most popular kinds of conventional radio, but even with unconventional radio, there are different levels: for ethnic services, 7%; for specialized formats, 10%; for popular formats, 35%. When you get into specialty services, content levels vary tremendously right across the map. In television, it's 50% in prime time, 60% over the day.
The commission tries to maximize the level of Canadian content consistent with the nature of the medium at the time, the nature of availability of product at the time, the nature of the circumstances of delivery at the time. In the case of satellite radio, where we were faced with propositions before us, not the ideal world versus what we chose, but rather the realities we were facing, we selected levels we thought maximized Canadian content--and French language content, for that matter--within the context of that medium, in those circumstances, at that time.