You're raising a very valid point. In new licensing, this is always the balance, particularly in smaller and more remote areas. It's always the issue. The local broadcaster will tell you, if you license that other guy, I'm dead, and you have to look at that. Can the market absorb two stations or three stations?
That is the primordial issue that we look at with radio licensing hearings. He says, I'd rather compete against satellite radio because people aren't going to want to spend $15 a month, and I'm more happy to compete against that than I am against a head-to-head competitor who's going to have local sales, and so on.
In every single case, you're going to have to look at this and come to a judgment. Can the market absorb it, and is the economy strong, or is it likely to be strong for the next five years or so? Then you make a decision, and then you look at the competing applicants for the licence. That is the licensing exercise summed up.
So depending on the community, you can invariably count on the local broadcaster to object to the new entrant. You can also count on them to raise community interest and say, you know, you need it, and somebody's got to make the call. So we send a panel of our commissioners out, and they make the call.