Thank you.
It's similar to the answer I provided to Mr. Malo. The commission adopted an incentives policy for drama. The answer is yes, we believe we should be involved in that, and the level of Canadian drama should be higher, in our view, across the system, and we should take whatever measures are useful to do that.
The measure we have taken so far is to adopt an incentive policy whereby broadcasters who spend certain levels of dollars, carry certain levels of hours, and achieve certain viewership--because ultimately it's about what the viewer sees--will be rewarded by more advertising minutes, which they can then use for their most popular foreign programming, programming that already has time for more advertising than the 12 minutes we allow in Canada--and this is taking root. We haven't had dramatic results--no pun is meant--but we have somewhat encouraging results and we'll see that along.
The next opportunity to look at that will come up in some ways in the TV policy review, but where it'll ultimately come up is in the renewals of the major broadcasters a year or so later, in their commitment to Canadian drama and so forth. People, including the people I'm sure you hear from, will have an opportunity to weigh in at that point.