We have put all of our moneys towards production, not into distribution. We don't have enough money to have a distribution program. What we do, however, is we have a moral obligation to our distributors. There are only certain distributors who work in the non-theatrical area. We have a list of them, and we require that when a producer receives funding, they have to take somebody from that list because those people know how to get to the non-theatrical market. They know to go to the film showcases. They know to go to the institutions, that kind of thing.
We do require that the distributor gets the non-theatrical rights for Canada for three years, so that's the way we support. It would be wonderful if we had money for distribution, to give them money directly to help in promotion. Those kinds of things we don't.
Often the distributors have to fund out of their own pockets teachers' guides or guides that people use in a community setting if they're going to discuss a film. It's a challenge for them, the same challenge as feature film distributors face on a different scale.