I think there is a responsibility of this agency to ensure that Canadian talent and Canadian content are present—I stress Canadian talent and Canadian content—and are available across all platforms.
In the case of cinema, we know the struggle of movies over the last 100 years and the regrettable circumstance whereby, as we've so often said at previous meetings, it's difficult to get films on the screen, especially in the English-language market.
Trailer Park Boys had one of the biggest openings in the history of...and it made money on that opening. You can bet that the incentive of the exhibitors to do it again and again is a little more enthusiastic than it might have been otherwise. Bon Cop Bad Cop is the same thing. It's done extremely well in Quebec, as we know. It's done very well in English Canada. There is a bilingual film, with Colm Feore and Patrick Huard, produced by an anglophone Quebecker, directed by a Quebecker in both languages, financed out of the English language fund, and a success coast to coast. That's wonderful.
But in addition to that, we have to ensure—you're absolutely right—that there is more Canadian material on DVD, and that they're downloading it. Right now the consumers want it when they want it and where they get it on the platform that they want. I take trains constantly between Montreal, Toronto, and Ottawa, and more and more, there they are, sitting watching movies on their laptops while on the train.
We have to start address those opportunities, and new media is one of the most exciting growth areas where that can be, I agree entirely. But it is about breaking down these silos.