Sorry, but with all due respect to Hollywood--wonderful films--that's not our challenge. They are ubiquitous. They're spending $100 million on a production and another $50 million on the marketing. As you know, Telefilm's budget is less than $100 million for all films everywhere. My point is that it's a niche market we're looking for, and that it's Canadian driven.
On November 29th, 2006. See this statement in context.