As Monsieur Bélanger has stated, flexibility is an advantage. Certainly in the multi-platform universe, it's an even greater advantage. If I may, on your two points about business and culture, as long as I've been involved in the cultural industries, keeping that balance has been the constant, consistent frisson or challenge.
In the case of the Canadian feature film fund, it's very clear. Its number one priority is twofold. One is Canadian cinema and Canadian talent that Canadians want to see, and the overriding objective is a 5% box office share. That priority continues to this day. I think of films such as Men With Brooms or Bon Cop, Bad Cop, two very successful examples, one English-language and the other French-language.
Men With Brooms was a considerable success in this country. It did in excess of $4 million at the box office—quite a significant sum—it played DVDs and other platforms, and of course it went on the CBC and had one of the highest ratings for a Canadian film. I think 1.6 million saw it on CBC. So Canadians had the opportunity to see that film. That film had little, if any, success outside of Canada. Is that a disappointment? I'm sure it is to the filmmaker and the producer, and somewhat to us, but our priority was Canadian audiences.
The challenge with Bon Cop, Bad Cop was the same. It became the biggest-grossing film in the history of this country. In terms of its success outside of Canada, we'll see, but we achieved the mandate of the Canadian feature film fund.
We have co-production agreements. We have tax credits. It enables us to do partnerships. In my opening comments I referenced a major production called Silk, based on an international novel. It's a Japan–Italy–Canada co-production produced by Rhombus Media and directed by one of our great directors, François Girard, who did The Red Violin. That film will do well all over the world, and we're confident it will do so in Canada as well.
So there is this constant dichotomy, and in an unusual way, it's even healthy, as long as we have the tools and as long as there is Canadian participation. To repeat myself, in the Canadian feature film fund, it's Canadian talent making Canadian movies that Canadians and the world want to see.