It's the magic of cinema. I think, to quote a famous screenwriter who said, when being critical of Hollywood, “nobody knows anything”.
Having said that, and to give some compliment and credit to Telefilm and its staff, it is an experienced staff. It's knowledgeable in distribution; it's knowledgeable in production; it's knowledgeable in its creative responsibilities. So we played a role in investing in Bon Cop, Bad Cop. It was not done out of an envelope.
, I don't know if you've seen the film, but Patrick Huard and Colm Feore are absolutely perfect. That's an $8 million or $9 million film. It looks like $30 million. Canadians from coast to coast were obviously entertained by it. I think we can say with some confidence that there will be a Bon Cop, Bad Cop II.
In the case of Trailer Park Boys, it is the impact of television. Here is a kind of niche TV series available through specialty channels. I think Showcase is the broadcaster. It is not available all across the country. It is not necessarily enjoyed by all Canadians, but it has a definite enthusiastic following. I think it was very astute of the Nova Scotia-based production company and the talent from there to say that this was going to translate well into cinema.
Quite simply, it was a bit of a no-brainer for us. When you get projects like that, it is just a question of being responsible, accountable, transparent, and efficient in your execution. But it was one the likes of which I hope we see more, and I'm sure we will.