There are several reasons for that. First of all, the level of funding by Telefilm Canada to support film has remained unchanged since the policy was implemented. What we are seeing, in fact, is an increase in the size of production budgets. At the outset, Telefilm Canada provided 25% of production budget funding. And yet, that proportion has increased. It now amounts to 35%, however production budgets have also increased.
The primary effect of this is that Telefilm cannot fund as many films. An assessment of the industry shows that box office success is more dependent on the number of films than the size of budgets. Film market share is much more dependent on the number of films shown on movie screens. Consequently, the reduction in the number of films has probably led to a drop in the number of moviegoers, in the case of Quebec films.
However, we do always have to put things into perspective. This is a volatile industry. Success at the movie theatre cannot be predicted. There will be some very good years, such as 2005, when records will be broken, but there will also be years with somewhat more modest success, when market share will be around 20%, as was the case this year and in 2004. We need to take a step back to determine whether this is a trend or not.