Let's talk about the marketing. You've identified this as a weakness. How do you propose we better market these films? There has to be a strategy in place. Is that strategy going to come from you? Is it going to be coming from Telefilm? Is it going to be coming from the CTF or the Canadian Independent Film and Video Fund? Where's the direction going to come from?
On December 4th, 2006. See this statement in context.