It was mentioned. I think Mr. Angus can verify that various witnesses mentioned that you try to get people into the movie theatres. That's how they sell popcorn and those types of things to make a profit. So the promotion of Canadian feature films is very important.
Talking about the envelopes that are used, again, it's a great incentive for that person, if they have done a good job and whatever, so they don't have to go through the same routine. They are rewarded a wee bit for doing a good job and producing good movies.
I think those two envelopes have to be there.
New media is a great challenge, and not just a challenge but a positive challenge. There are so many things we can do in new media.
When Telefilm talks about the silos they have, if they could shift a bit of money from one silo to another and have an ease of doing that....
Again, I know someone who has done quite well selling Canadian content, primarily music CDs, and promoting them in the small place where I come from.
So those things are out there, and I would hope that some could find that way again with movies. As you explained, this group might own this movie and that group might own that one, so how do you make a package out of them? Probably there is a way.
Thank you very much for appearing here today.
Thanks, everyone, for your questions.
We'll have a five-minute break.