Can I jump in with that? I was on the CTF board when this occurred, and there was a pretty specific and direct message to the CTF board from Heritage and from the BDUs at the time. I think it came from Charles Dalfen, who actually said, “I want to see a one-hour drama in prime time on air in Canada.” That was a specific request. It came down, and the CTF board were charged with pulling whatever levers they had to enable that to happen, and as a consequence, we're here.
Evidence of meeting #35 for Canadian Heritage in the 39th Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was fund.
A recording is available from Parliament.