I'll get Ken to go over the numbers. We have them here. When I look at the numbers that are delivered and the number of Canadians who watch, it is pretty low versus the dollars we spend. So we're just asking to take it to a higher level, and maybe that means not all producers might not make it, but many, many will. Let them adapt.
Why would we give 20% of the fund away just because you organize how to get in the fund? I think that's crazy. Can't we make it efficient? Where are the leaders in programming in Canada to drive the fund further? That's all we're asking.