Younger Canadians are there. In a sense it's oversimplifying, but it's almost as if you have two markets to deal with. If we want to keep building our cultural sovereignty and our support to culture, both from a creation and access perspective, it's key that we're where the younger and newer generations are.
It seems to me that it's not just the CBC, but all broadcasters aren't playing on that front at this point. There have been some suggestions that the act should be clarified to reinforce that. The CBC has a role to play there.