Absolutely.
I don't know if you're familiar with the whole economic notion of the long tail, but the idea is that the Internet allows you to have catalogues available. Normally when you get out a movie or TV program all the hits are at the beginning and then it dwindles off. But the idea of the long tail is that because you can keep inventory available at low cost, you can keep doing sales over time. There's a tremendous opportunity for Canadian content in that long tail. In the long tail, from a calculus perspective, there's actually more room and more sales that are possible...more access to Canadians in that long tail than in that first hit. There are opportunities. It's cheaper distribution, and it's ubiquitous.