That's a very good question, and a tough one to answer. What quality is, is very subjective. It's hard to put into words what quality is. If we see, for example, some of the BBC programming, I think a lot of it is how attractive it is to the world to see and how relevant it is to the world. If we look inward only and produce Canadian content only, without thinking about how we're going to export this to the world, I think its effect on our sovereignty and our cultural identity is lost.
I'm not saying we shouldn't do Canadian programming about Canadians, I just think it's more strategic thinking. We should be thinking strategically about the quality, in the sense of how we can get this out to the world and be appealing to the world and still have a Canadian identity. I think it's a bit of a flip-flop. Instead of doing programming that gets so many points on a mandate, we have to do this and this and this in terms of regionalism and ethnicity and all these things. I think those things will come naturally if we focus on Canadian producers. They're inherently Canadian, and we produce things with a Canadian world view. It's important for us to grow up as a nation and take pride in who we are and not have to think inward and stereotype ourselves. I think that's one of our problems: we tend to stereotype ourselves and then export that. That's not who Canadians are.