The question as I see it is: Are we reaching the viewers? They don't simply break down according to regions or within Vancouver centre. We're talking about 30,000 compared to 60,000. Generations are also an issue. There are the digital natives and the digital migrants.
The situation is also very different for those who, like those living here, are perfectly bilingual. The media environment has become progressively more competitive. One can choose between Radio-Canada and CBC, but there are also other choices, such as those provided by the web. A perfectly bilingual individual may drift to the English media and I think that is unfortunate.