Yes. Just to back up Trish's point about sports, from the last year that statistics are available, the figures are that 48% of CBC viewing was for sports.
One genre that is very close to our hearts is children and youth. We made the series Make Some Noise, and it was a resounding success. Yet the CBC is unable to commission a second season because they've made the decision to not have any time slots on television that are aimed at teenagers or youth. It's a dilemma, because of course it's a circular problem. If we observe that most teenagers don't watch CBC television now, how do we encourage them to come to the network? If we don't attract them as loyal viewers now, how does CBC build up an audience in the future?
So we are working with CBC to forge an experiment entirely in the online domain, where we're taking the content and the spirit of the show and making it available on CBC's online service.
I think CBC has to make many difficult choices in terms of where to put their resources on CBC television. Maybe it is the right decision to not have a youth time slot, but if they don't have a youth time slot, then they need a youth web presence that's very powerful, because that constituency looks to online media much more than to television. It needs to be properly funded and it needs to have some contribution from the independent production sector, because as it stands, CBC online is one of the most popular websites in Canada. Most of its content is created in-house, and that model could certainly see more independent production and producers contribute.