Boy, that's the big question. I think in the area of youth programming I am encouraged by the fewer restrictions on CBC online than on CBC television in terms of how they can derive revenue. I'm also encouraged by the people they are hiring within the online world who think differently, who aren't long-time CBC television people. They are coming from the outside.
I think the big-picture challenge is to make CBC cool. There are certainly parts of the CBC that are cool, George Stroumboulopoulos being one of them. I think it's a matter of bringing the right people into the organization and reaching out to independent producers as well who are already in contact with those viewers.