I totally agree with what Richard is saying.
We're talking about choice in what to put our money into. I would love to see the CBC have a stronger brand presence in this country, like the BBC. The BBC has such a strong national presence in the U.K. It has a whole wing called BBC Films, which actually makes money.
The CBC, with its mandate, has the opportunity to really make choices. One of the most embarrassing recent choices was the ridiculous idea to imitate the American show The One, when they had that lovely guy from The Hour go down and do some damn talent thing. You know the show, right? Everyone laughed about it, but there are huge amounts of money that go...and choice. Let's imitate what's working really well for some lame private broadcaster. That just smacks of a bad choice, a bad decision. It is about choice.