If I can add to what Tom said, I wholeheartedly believe in Canadian content and obviously in the performers who produce it. I think we do ourselves a complete disservice by describing ourselves as dull and not trying to find better ways to have our products seen.
Quebec has done a sensational job of making that possible, over many, many years. People fail to see that it has taken a great deal of time to get their product to a place where everyone respects it, not just in Quebec, but across Canada and throughout the world. English-speaking Canada has stayed in the shadows of the U.S., trying to mimic something that to many of us hasn't been done that well to begin with.
I think it's time for us to take a leap and believe more in ourselves and the quality of what we can produce and what we have produced. We need to find, as Tom mentioned earlier, that place online where we can be our own distributors, both nationally and internationally, of the content we create here and to provide that access of viewership, which exists in the millions, not only in Canada, but throughout the world.