I have a couple of statements I'd like to make, and if anyone would like to reply to them, you can get me the answer later. I'd just like to confirm some of the things that have been said here today.
About three weeks ago I had dinner with the Barenaked Ladies. They were playing in Ottawa. Mr. Angus was there. There were four of us from our committee. They spoke so enthusiastically about the new media, about being online, and about how business has to be done differently. They said that in the recording industry the big giants used to just pillage the artists. Today there's freedom, and they can get their music out, and not just them--they're established--but the new people coming along. So I agree that with regard to the new media, the way they talked about it, we're just scratching the surface. What can happen is just immense.
Here's another example. I was flying here yesterday from Edmonton, and we were in a newer plane. On the back of every seat there was a television screen. I know that within the area I was able to see, there were people watching six different things. You used to have one television screen up every so often, and everybody had to watch the same thing. I've been on some of those flights and have watched the penguins go on there for what seemed like days.
I think that choice has to be there. Again, it's been mentioned at different times: promotion, promotion, promotion. I heard this during the feature film review that we had a few years ago. You can make the greatest film, and if it's not promoted, if no one knows about it, no one sees it. Who knows it's a great film?
So I think those are things you're right on with, about how some of these programs are brought forward. You could be watching the news, and in with the advertisements or in the break time when that little promotion comes on, it doesn't matter whatever the program is, if you see it enough times, you're going to at least go there once.
I appreciate the things you've said here today. I thank you for making your presentations.
We can have one little one at the end.