Some direct examples would be time-shifting. It's utilizing the technology to make it so that Canadians have better access to the Canadian content through the CBC. For example, there's lots of programming I'd like to watch, but I'm not able to because I'm not at home at that given time, or whatever. If you're utilizing the Internet or digital media, you can time-shift content, and then when you get home you can watch a program that you normally couldn't. Actually, I think that one step alone would be helpful.
It is about vision, and one of the concerns I have is that we continue to look at existing models or how things have been and how to improve what we already have, as opposed to perhaps looking at it in a completely different manner.
Brian mentioned making it cool and relevant. I think another way the technology would be useful there is if you can actually allow for, facilitate, a two-way dialogue. So how about channels within the Internet—or let's just call it, to make this example clearer, CBC online, and then channels within CBC online? How about having young Canadian kids dictate what kinds of channels they want on that? You can have that type of feedback. I don't think we've utilized that, the full potential of the technology in a manner that could actually aggregate Canadian consumers and global consumers in ways that other services that are the media darlings now, such as YouTube, have done. What made them so successful is that they were able to amass large audiences because they gave audiences a role in deciding what it was, what content was going to be on that platform. The CBC could do the very same thing.