Actually, these two people do produce content, and I can tell you there is quality in their content.
The interesting dilemma is that in other parts of the world people recognize our films as being quality. Sometimes we have a harder time, as Canadians, accepting that. If you look at the track record, the reality is that our content, our film from TV, and specifically our films do very well. The problem is the restrictions they have. The challenge is having people have access to that content. You can build it, but they won't necessarily come, because people have to find a way of getting to that content. I think the issue is not one of quality, it's more of being able to access the content once it's produced.