Well, my daughters come home, and my daughters are abuzz about their favourite television show, Never Mind the Buzzcocks. Every night they talk about their favourite television show, and they watch their favourite television show on YouTube because the BBC has put their entire catalogue on YouTube. It's created a market around the world. They go on chat lines, and kids all over the world watch this show, and they're part of it. I think it's actually a very exciting model for television.
The question then is this, and it was at the centre of the recent actors strike. If we have such an amazing back catalogue of Canadian product that we could put on for people around the world to watch, what kind of fee can we get to ensure people are paid for their work? Have you looked at that aspect of it yet?